Highnoon’s major contribution is in Thalassemia. We support multiple Thalassemia societies including: Thalassemia Society, Fatimid Foundation, Sundus Foundation, Help International Welfare Trust of Pakistan providing an iron-chelating agent i.e. Feripro Capsule (Deferiprone) to their vulnerable communities for the last many years.

Access to affordable medications has become increasingly important. At Highnoon, we believe that everyone deserves access to quality, affordable healthcare and medications. Our goal is to keep our costs down and to continue to look for opportunities that would bring greater value and convenience to customers without compromising on the quality of the product. Additionally, we support other public health awareness initiatives by organizing workshops and seminars on different world health days to raise health awareness and other social problems.

We organize free medical camps at regular intervals in rural areas for the benefit of the needy and poor patients. These camps are arranged to facilitate the people residing in areas where modern medical facilities are either non-existent or are scarce. The camps include medical check-ups, diagnosis and provision of medicines. In addition to the donation of free medicines to Government-owned Hospitals, the company produces medicine, especially for children suffering from rare blood disorders. The medicine is not commercialized and is donated to various organizations and societies for free distribution to vulnerable patients.

The company is at the forefront in the area of disaster relief and reconstruction, meeting the immediate needs of vulnerable populations by funding the distribution of medical provisions, water, temporary shelters as well as provision of emergency rations along with, where possible, helping restore livelihoods and helping communities build their resilience for future natural disasters.