Incorporated in March 1984 as a Private Limited Company, Highnoon was born in the historical city of Lahore, Pakistan and became a Public Limited Company by 1995.
Right from its inception, Highnoon formed alliances with some of the best-known research houses in the global pharmaceutical industry, helping the company to always continuously progress through both the quality and variety of our products and services.
Our ultimate goal is to enrich the health of patients by empowering the health care professionals with high-quality pharmaceutical products. At Highnoon, we believe in continuous improvement in every aspect of our business; from investing in new equipment and technology by upgrading our manufacturing facilities in compliance with ‘Current Good Manufacturing Practices (cGMP)’ to focusing on training and development of our human capital.
We pride ourselves on the thought leadership and empowering nature of work environment visible at all levels of the organization. The empowering environment in our company allows our teams to make decisions that align with our core purpose, and forms a culture that thrives on freedom for initiative and creativity. This is why Highnoon is always ahead of the curve and bringing forth world-class capabilities in marketing, sales, research & development, and manufacturing. Here’s to discovery, and to scaling new heights by seeking newer and higher challenges.
Our purpose – enriching life – inspires us and guides us to consistently deliver quality products. We enrich life by providing innovative disease management solutions.
Our responsibility is to the healthcare providers and to the patients who trust our products. We meet the expectations, and to do so, we employ the best people and invest in their continuous development; we raise our standards and challenge ourselves; we improve our processes, and we adapt new technologies.
Our purpose to enrich life requires us to expand our offering and our reach. We are committed to deepen and widen our portfolios and maximise our coverage. We seek to balance patient welfare with our financial output. We keep our costs low to reduce the disease burden on the patient and generate adequate profits for our long-term viability.
Mr. Tausif Ahmad Khan
Chairman
Our Vision
We at Highnoon Laboratories Limited understand the duties of being responsible corporate citizen and stand true to our conviction and promise to work for the betterment and prosperity of our people.
Our Mission
Our success depends on a competent and productive R & D function. Being a leading local pharmaceutical company, Highnoon has established an innovative R & D structure that encourages creativity and facilitates the accelerated development of new medicines to meet the customer needs.
Physique
Highoon Sun/Logo-Representation of 'Life', *Our Credo & Mantra
Highnoon logo represents the highest point of the Sun – Sun represents life as without it there is no life. Hence, Highnoon represents life itself.
Constant drive to be the best to serve doctors and patients and therefore, Excellence is a key physique element.
Personality
Helpful, Strong, Caring, Innovative
Helpful to solve patients problems. Strong and Daring Personality to take up Health Issues and try to find solutions.
Caring nature to genuinely help doctors serve patients.
Innovative in looking for personalised care.
Relationship
Trustworthy, Serious and Emphatic
Taking up health as a serious issue and building a relation with doctors and patients which is based on Trust
To come across as an empath who genuinely wants to solve patients problems and help them be at ease.
Culture
Better Health for Everyone, Empowering People
Belief in better health for everyone.
Passionate in empowering people (not just enabling them) to make conscious decisions on their health through technology and research.
Reflection
Determined to bring about Change in Healthcare, Solution Oriented
Determined to make people’s life healthier as we understand them better!
Taking up problems and finding solutions for patients (e.g. Pain and Palliative Care in Pakistan).
Self-Image
Scientific and Research Driven Solutions to Customers, Genuine
To come across as a scientific and research based organisation who holds itself for the highest standards of integrity.
Come across as Genuine in efforts to resolve patient’s health related issues.